Primal is proudly NZ made.  Formulated using only premium quality meat and seafood such as NZ lamb, chicken & salmon, along with nutritious vegetables, omega oils including flaxseed & NZ green lipped mussel.  Grain free for sensitive pets.  

This is the ocean fish & salmon formula for adult dogs over 12 months old (Primal is also available in Puppy for dogs under 12 months).  Higher meat content and higher digestibility for smaller meals with the added bonus of smaller stools.  Slow cooked to retain the natural flavour, ideal for fussy eaters.  No fillers, no artificial flavours, no artificial preservatives.  Complete & balanced.

Available sizes: Outer of 12 x 390 gram cans of Primal with pull-tab top (can opener not required).